Digital Marketing/SEO2017-02-16T19:28:32+00:00

Digital Marketing / SEO

Digital marketing is the art of taking your business to the existing and new customers, which help in growing your business. It is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. There are various means of promoting your business, all those topics are covered in the syllabus..

Digital Marketing Course Duration: 55 - 60 hours

  • Digital Marketing overview,

  • Working on Websites and understanding various aspects of Websites

  • Domains, Servers, Hosting, URLs, Word Press, Listing, Class.

  • SEO – On Page – Site Analysis, Keyword Research,

  • Title/Description/Keyword/Other Meta Tags Development,

  • URL renaming/re-writing, Existing Web Content Optimization,

  • Invisible Text, HTML Validation, International targeting, Use of robots.txt etc

  • SEO – Off Page – Understanding links, anchors, follow no follow,

  • Google Mapping/Listing, Press release news syndication, RSS (Really Simple Syndication),

  • PR submissions, Guest Blogging, Commenting, Tools- Google webmaster tool,

  • PR checker tool, Backlink checker too

  • Blogging – Blogs Creation, Submission, Promotion, Back links creation through blogging

  • SEO Blogging – Word Trackers, Keyword Spy,

  • Keywords Position Checker, Keyword Density Checker,

  • Meta Description Creation, Google Analytics, Stats Counter, Backlinks checker

  • Google Ad words – Account creation, Billing methods,

  • Ad words structure, Campaign structuring ,Keyword research and identification,

  • Ad format, Campaign Placement and targeting, Campaign Optimization,

  • Targeted ads, Google Ad words Certification Assistance

  • Social Media – Facebook, Twitter, YouTube, LinkedIn

  • Email Marketing – how mail servers work, Hard and Soft Bounce, Landing pages etc

  • Ad Servers – Display – Understanding the online advertising ecosystem,

  • Identifying right publishers, geo-targeting, Frequency Capping,

  • Pixel Tracking, conversions, third party cookies work

  • Google Analytics – Understanding key metrics,

  • Dashboard and report customization, customer demographic and behavioral aspects

  • Mobile Marketing – ASO(App store optimization), SMS marketing Campaigns

  • Mobile app promotions, Techniques to improve downloads and usage

  • Social Media Analytics, Sentiment analysis, Competitor tracking

  • Video Ads – Creating YouTube channel, Navigation within YouTube channel,

  • Increase search ranking

  • Mobile Marketing
  • Fresher’s those who wish to start a great career in Digital Marketing

  • Experienced professionals not satisfied with current job profile

  • Manager’s for handling the team.

  • Business Analyst for the Technical touch
  • Work on Live projects

  • 20% theory and 80% practicals

  • Free WI-Fi

  • Syllabus recommended by Digital Marketing

  • Live Industry Oriented Scenarios

  • Learn from industry experts.

Please Contact for schedule.
Mob: +91 9765152405
Email: info@digidatalogic.com